Tencent’s founder, Ma Huateng, known as “Pony Ma”, received startup capital from powerful billionaire Li Ka-shing through a hometown connection between the men. QQ was the first product released by the company Tencent, which is now one of the largest internet companies in the world. In other ways, however, it is only a shadow of its former self. Today, QQ still has some 850 million active monthly users – more than double the number Twitter claims. It has also survived a sustained effort by its own founders to destroy it. Despite being launched all the way back in 1999 (5 years before Facebook), QQ has survived the trials of time. The early daysĪs China’s first hugely popular messaging service, QQ shaped the development of both China’s web and mobile web. It’s also one that every marketer hoping to understand the Chinese social media environment should know. It is in instant messaging category and is available to all software users as a free download.QQ’s story is inspiring and ultimately tragic - as far as tragedy goes in the world of apps. QQ International for Mac is licensed as freeware for Mac OS operating system. The latest version has features for automated translation of chat which is excellent for breaking the language barrier among QQ users.

The application is multilingual, supporting English, French, Spanish, German, Japanese and Korean. The QQ apps are secure because they pass through a rigorous approval procedure. This feature allows the developer to extend the capabilities of the QQ IM by design and their custom apps that integrate seamlessly within the QQ program. The later versions embrace the open platform application concept. It requires registration with QQ and only works on a 64-bit processor. It has added features for reading news feed, playing games, watching videos, searching directories, and many more. QQ is one of the of the pioneer Instant Messenger (IM) applications launched recently. However, since its introduction about two decades ago, IM programs have been transformed into multi-purpose communication tools.

Instant messenger apps are a group of programs that transformed communications at the turn of the century.

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